Media Questions
1. What is media literacy?
[K 1]
2. What does deconstruct mean? [K 1]
3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]
4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]
5. Define connotation. [K 1]
6. What connotations do you associate with the word house, versus the word home? [T 2]
7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]
8. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
9. Define target audience. [K 1]
10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]
11. The text states that media texts express values. Explain what this means. [T 2]
12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]
13. Define stereotype. [K 1]
14. Describe a stereotypical teenager. [T 2]
2. What does deconstruct mean? [K 1]
3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]
4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]
5. Define connotation. [K 1]
6. What connotations do you associate with the word house, versus the word home? [T 2]
7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]
8. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
9. Define target audience. [K 1]
10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]
11. The text states that media texts express values. Explain what this means. [T 2]
12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]
13. Define stereotype. [K 1]
14. Describe a stereotypical teenager. [T 2]
Answers:
1. Being media literate means you know how media both reflect and influence our culture, and you know how to deconstruct media texts.
1. Being media literate means you know how media both reflect and influence our culture, and you know how to deconstruct media texts.
2. breaking down into
components to see what messages and assumptions it carries.
3. It means every elements of
the production has been carefully planned to create an intended effect.
4. Technical codes relate to
the way the media text is made .like different kinds of camera shots, close
ups, pans , high angle shots, etc… Symbolic codes relate to the way images
communicate meaning. Like an
advertisement showing a man with a scuffed construction helmet ,etc…
5. it suggests or symbolizes
something.
6. The house refers to the
building. Home refers to either the building or any place the the person feels
that he belongs.
7. It means they’re trying to
sell something.
8. It is trying to give us
the message that this car has a great quality when it comes to safety and
security.
9. Probably anybody who is
looking for a car. Specially older people with a family.
10. Because of the product
that they’re advertising. Like for example, in this ad, they are trying to sell
a car, so they used a picture of a car and a family.
11. It is suggesting and/or
representing something to the viewers.
12. It is showing something,
but not exactly as it is.
13. Stereotype suggests that
all people belonging to a certain group, look, and/or behave the same
14. Always trying to
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