C-Jei Estrella: June 2016

1. What is media literacy? [K 1]
2. What does deconstruct mean? [K 1]
3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]
4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]
5. Define connotation. [K 1]
6. What connotations do you associate with the word house, versus the word home? [T 2]
7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]
8. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
9. Define target audience. [K 1]
10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]
11. The text states that media texts express values. Explain what this means. [T 2]
12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]
13. Define stereotype. [K 1]
14. Describe a stereotypical teenager. [T 2]

Answers:
1. Being media literate means you know how media both reflect and influence our culture, and you know how to deconstruct media texts.

2. breaking down into components to see what messages and assumptions it carries.

3. It means every elements of the production has been carefully planned to create an intended effect.

4. Technical codes relate to the way the media text is made .like different kinds of camera shots, close ups, pans , high angle shots, etc… Symbolic codes relate to the way images communicate meaning. Like an advertisement showing a man with a scuffed construction helmet ,etc…

5. it suggests or symbolizes something.

6. The house refers to the building. Home refers to either the building or any place the the person feels that he belongs.

7. It means they’re trying to sell something.

8. It is trying to give us the message that this car has a great quality when it comes to safety and security.

9. Probably anybody who is looking for a car. Specially older people with a family.

10. Because of the product that they’re advertising. Like for example, in this ad, they are trying to sell a car, so they used a picture of a car and a family.

11. It is suggesting and/or representing something to the viewers.

12. It is showing something, but not exactly as it is.

13. Stereotype suggests that all people belonging to a certain group, look, and/or behave the same

14. Always trying to

Media Critique

1.What is the subject? [1]
2. What is focal point? (Where do you look first?) [2]
3. What is being said about the subject/ focal point? What is the message? [2]
4. Describe one element of design that stands out in your advertisement. [2]
5. Describe your eye movement. Where does your eye start? Where does it go next? [2]
6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2]
7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2]
8. Describe how repetition is used to create unity in your advertisement. [1]
9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1]
10.Who is its target audience? (and how can you tell?) [2]
11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3}

Answers:

1. The subject is about an antibacterial soap.

2. The focal point is on the bloody hand.

3. The focal point is showing how bloody/dirty/unclean the hand is.

4. Texture. This image used the element of texture to and made the background appear blurry so that your eyes can easily focus on the bloody hand and the product.

5. My eyes started looking at the bloody hand, and next is to the product being advertised.

6. Contrast is used to make the ad more interesting. They used a white/grayish background to make the red/bloody hand more visible and to make it more interesting.

7. The text is on the top left, just above the product being advertised. And the bloody hand is on the right. The dead person is at the back.

8. Repetition was used by showing the drippings of blood.

9. The purpose of this ad is to inform people about its antibacterial effect. You’ll find the photo a little entertaining, and that catches your attention which persuaded you to buy/try the product.

10. The target audience is pretty much everybody. Everyone can pretty much relate to the picture.

11. Because this ad really catches my attention. It looks interesting and appealing.

Exam

1. a) Which project did you enjoy the most this semester? (1 mark)

Probably the last project. The culminating activity. I really enjoyed it because It's kinda cool to do, and I also used a little bit of my imagination.

b) What two things did you like about it? (2 marks)

I enjoyed it because, I kinda expressed myself a little bit by using my imagination in creating my own video game. And i also really had fun doing my logo. I didn't thought I'm really capable of drawing something that looks nice using a mouse.

2. a) Which project did you struggle with the most? (1 mark)

I think I really had a hard time doing my Robot. I'm pretty noob when it comes to adobe stuffs, so I kinda messed things up. That's also why it took me so long to finish it.

b) What two things were most difficult about it? (2 marks)

I think it's pretty much everything about it. but I think, the 2 hardest parts of it is trying to come up with your own robot design, and learning how to use the tools. Also , knowing where to find something gives me a hard time.

3. Name a skill you learned in media arts this semester and how you could use it in

a) Next school year: (2 marks)

I learned how to use the basic stuffs in adobe illustrator and photo shop. I also learned a lot of stuffs about art. like principles of art, elements, etc... And some stuffs about photography.

b) A future career: (2 marks)

I learned how to build a team work. I know I suck at it but, I think I pretty much learned the importance of it. And also, those basic stuffs from adobe might help me in the future. I'm really happy that I finally experienced using those stuffs.

4. Choose one project that you didn’t do too well on. Write three things you could do to improve it. (3 marks)

I would say, the animation. I think I could've improved it if I'm always on time and didn't skip school. Also, if I expressed myself more, and added my ideas. I really wish I shared my ideas with them.

5. Write about your experience working in a group.
a) What role did you play? Were you a leader, listener, creative director, technical expert, props manager? Were you the one that was always present in class and doing work outside of class? Were you the one that had difficult contributing? Write at least three points about how you worked in your groups. If you did not work in a group, write about why you did not and three points about why you chose to work alone. (3 marks)

Im pretty much is just a little bit of everything, but I was never became the leader. I had a difficulty contributing because I'm always absent.
- I participated in brainstorming
- Took photos/videos
- Helped editing stuffs.

b) What was positive about the experience (group or alone)? (2 marks)

I had some new friends. I also learned a little bit more about team work, and responsibility. I also enjoyed working with team members even though they're kinda weird.

c) What was negative about the experience (group or alone)? (2 marks)

There's really not a lot of negatives. But maybe, not being your own boss is one of them. And also it's kinda chaotic sometimes if you're working in teams.

6. Reflect on your time management in this course.
a) If you had to give yourself a mark out of "10", what would that mark be, if 10/10 was using each minute of each class to the fullest and not wasting time? (2 marks)

I would say, 6/10. I pretty much finished most of the projects, but I submitted most of them late. I really had a hard time managing my time but I still catched up a little bit.

b) What strategies will you employ in the future to maximize your efficiency in getting assignments completed on time? (3 marks)

I think, setting goals should be my priority. I need to set goals , like , when should I start doing this or that, and when should I finish doing this/that. Also, managing my time is really important.

Video game

Step 1 - Brainstorm

1. Night Crawler
2. War Freak
3. Hungry John
4. High School Homies
5. Gang war
6. Dead Eddie
7. Rock out
8. The Haunted Hospital
9. Hell's Halberd
10. Speed Drift

Step 2 - Rock Out

aa. Give a summary of the game.

bb. Is the game on the computer or a gaming system? On old school Nintendo etc..

cc. Who is your target audience for this product?

dd. How expensive is this product?

ee. How is it different/more awesome than any other game?

Answers:

aa.)
The story mode is about a High school Student who wants to build his own band. The story is going to start on his/her music class, hanging out with different people with different music tastes. He/She is gonna try to impress someone with his/her music skills and build a bond with the person and start a band. The player has 18 classmates to choose from. There are gonna be 2 people for each genre; Pop Rock, Metal, Alternative, Emo, Post Hardcore, Punk, New wave, and Nu Metal. Each of them has a different story line, but the main goal is to build a band and be successful.

b.)This game is on PC

c.) The target audience are people from ages 9 - 20

d.) The product is gonna be sold for $59.99

e.) It has a really interesting and adventurous story mode, but it can also be played online. It can be connected to your Facebook account so you can add friends easier. You can customize your own character. You can buy them clothes, hairstyles, instruments, and many more!

Step 3

3 new names:

1.Heart of Rock
2. Rock It
3. Rock You

3 slogans:

1. Conquer the World
2. Rock your heart out !
3. Come as you are

Step 4